Sponsored Posts: How To Write An About Page That Brands Will Love

If you want to work with brands and sponsored posts then your About page is super important. 

Why? After all, what does your About page have to do with making money? 

Well, when a brand is interested in working with you, the very first thing stop they make is your About Page. Consider your about page as the virtual form of a first impression. 

Your About Page will determine if they want to work with you and also how much they are willing to pay.

So before you even think about submitting proposals to brands, you need to spruce up your About page so that it conveys the message you want it to convey.

Your About Page should be about you, but it should also be about so much more. 

First and foremost, it should be a reflection of who you are as a unique individual, not a dry and stale biography.

It's also important to talk about what why you do what you do. Other than money, what is your primary motivation for blogging?

Brands want to work with bloggers who are passionate about thinks like family and being involved in their communities. 

Your headshot or any photographs of yourself need to be professional looking. This doesn't mean that you need to wear business attire if you're a mom blogger. But it does mean that your picture needs to be clear, taken in good lighting and look good. 

Other things to include on your blog that lead to your credibility are:

  • Testimonials
  • A list of your most popular posts
  • Other advertisers you've worked with in the past
  • Any mentions on other blogs

 Have you worked with brands before? What brands and how was the experience? I'd love to hear about your experience in the comments section below. 

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